© 2008 Alfie Goodrich. All rights reserved.

Shapes: Asahi Beer Building, Asakusa, Tokyo

Colloquially referred to as 'Unci Biru' or 'Pooh Beer', the headquarters of Asahi Beer in Asakusa, Tokyo, was designed by Philippe Starck and remains his only piece of architecture. Starck intended the large golden edifice on the roof to conjure thoughts of a bubble of foam on top of a glass of golden beer. The truth of interpretation is, as usual, more stark: 'unci biru' refers to the roof-top decoration's similarity to a large golden turd.